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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Julie Denny
  • August 22, 2018
  • News

The Studio welcomes Raphael Saleem as Presentation Designer

The Studio welcomes Raphael Saleem as Presentation Designer

Research Partnership is pleased to welcome Raphael Saleem to The Studio, the company’s in-house creative services team

Research Partnership is pleased to welcome Raphael Saleem to The Studio, the company’s in-house creative services team specialising in the production of high quality visual multi-media including illustration, graphic design, infographics, 3D, film and animation. He joins The Studio as Presentation Designer with particular responsibility for PowerPoint outputs. 
Raphael has built up over five years’ experience in design and data visualisation since studying Creative Communications at university in Copenhagen, Denmark. He has a wealth of knowledge and expertise across various media including photography, graphic design and videography; and has a worked in a range of industries including fashion and advertising. 

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How we used a journey to the future to shape the salesforce strategy

How we used a journey to the future to shape the salesforce strategy

Our client was developing a portfolio of innovative treatments and was in the process of recruiting a sales force to support the promotion of this portfolio. Research was required to help our client understand the evolving customer expectations from their sales force within this dynamic environment.

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  • Posted by Julie Denny
  • May 31, 2016
  • Articles

The Art of Storytelling in Pharma Market Research

Published in PBIRG Perspective, May 2016, vol. 18 No.1, By Julie Denny, Marketing Director

Storytelling – it’s the (not so) new buzzword in pharma market research. But why are we paying more attention to it now as a way of enhancing our service offering? There are probably a number of factors driving its adoption amongst research agencies, some specific to the pharmaceutical industry and some common to all businesses.
Firstly, we are suffering from information overload. And let’s face it, the complexity of information, data and statistics in a typical market research report are not easy toremember. Our brains are naturally wired to respond to a narrative, which helps us make sense of the facts. By building a story around the information, our audiencefinds it easier to understand what the research is trying to tell them, withoutwading through the entire report. 

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  • Posted by Julie Denny
  • April 28, 2016
  • Videos

Storytelling in healthcare market research

Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long Powerpoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story. In this video Marketing Director Julie Denny explores how the art of storytelling can be applied to healthcare market research and outlines some of the  data visualisation tools which Research Partnership employs to present the story which clients can share with their key stakeholders.

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  • Posted by Julie Denny
  • February 24, 2016
  • Webinars

The Art of Storytelling in Pharma Market Research

The Art of Storytelling in Pharma Market Research

Effectively communicating research insights is a major focus for today’s market researcher, particularly in global healthcare. It’s not enough now just to present the research evidence. We must tell the story, using a clear narrative to engage a broad and often disparate group of stakeholders. In this short webinar we will explore the principles of storytelling in pharma market research and show you how you to find and share your story.   

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