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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

How we uncovered unmet needs using social media listening

How we uncovered unmet needs using social media listening

Our client wanted to further their understanding of the impacts a long-term rare skin condition can have on patients by exploring the patient journey. Market research was required to identify opportunities for improving the patient experience and inform the brand strategy for their product.
 

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  • Posted by Dan Coffin & Danielle Christmas
  • August 26, 2019
  • Webinars

Harnessing the power of social: How to generate fresh insights for your business using social media listening

Harnessing the power of social: How to generate fresh insights for your business using social media listening

Given the colossal amount of personal and professional information that we share online, social media channels are fast becoming treasure troves of big data. As the popularity and diversity of platforms increases, so too does their utility for healthcare market research. With a continuous stream of user-generated content, advances in research technology allow marketers to tap into social media data to understand more about the healthcare landscape.

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Like, Like, Like: How pharmaceutical companies can harness the power of social media insights

Like, Like, Like: How pharmaceutical companies can harness the power of social media insights

Given the colossal amount of personal and professional information that we share online, social media channels such as Facebook and Twitter are fast becoming treasure troves of big data. As the popularity and diversity of platforms increases, so too does their utility for healthcare market research. Combined with the continuous stream of user-generated content, advances in research technology now allow marketers to tap into social media data to understand more about the healthcare landscape.

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