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  • Posted by Marc Yates
  • January 14, 2016
  • Articles

What to Consider When Conducting Patient Research in Saudi Arabia

What to Consider When Conducting Patient Research in Saudi Arabia

The need to understand the patient as a key stakeholder is now recognized by pharma across the globe.

Conducting market research with patients in any market can be a challenge, requiring sensitivity and consideration for language, culture, religion, as well as for other emotional, behavioral and environmental factors that might impact patients’ behavior.
In The Kingdom of Saudi Arabia (KSA), where religion and culture are central to society and there are strict laws governing behavior, patient research can be uniquely challenging. However, as the fastest growing pharma market in the Middle East, it is critical that those who want to leverage opportunities in this Arab state understand patient needs and behavior. In this article, we will outline the factors to consider when designing a patient research program, based on our experience and knowledge of the region.

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