Patient centricity: Reality or rhetoric?
Everybody is talking about patient centricity, but what does it mean for those involved in market research, insights and business intelligence?
The term has certainly begun to filter through to the pharmaceutical market research industry. It was a hot topic at EphMRA conference in 2017, with a number of presentations from agencies, including some innovative new research offerings.
Emotional Recognition using Facial Analysis
Do you have a poker face or does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions, which is valuable to us as market researchers as we are interested in the emotional responses driving people’s attitudes and behaviours. We recently partnered with a tech company called Affectiva which has analysed over 5 million faces and 24,000 adverts to understand how people respond to digital stimulus such as advertising, websites and apps. Our client wanted to understand physicians’ response to communications materials designed for a disease awareness campaign, so their technology was ideal for the project’s objective.
EphMRA 2017 round up
We were delighted to present, exhibit and sponsor this year’s EphMRA Annual Conference in Amsterdam, Netherlands.
We were delighted to present, exhibit and sponsor this year’s EphMRA Annual Conference in Amsterdam, Netherlands. Director and EphMRA board member, Richard Head, Director, Jennifer Redfearn and Associate Director, An-hwa Lee represented us at the conference.
Director Richard Head is joint winner of the 2017 EphMRA President's Award
We are delighted to announce that Research Partnership’s Richard Head is joint winner of the 2017 EphMRA President's Award for his contribution to pharmaceutical market research.
According to EphMRA, Richard was nominated because he has been a long-standing supportive member of the Board who is always happy to volunteer and share his experiences. Richard is also an Associate Member on the EphMRA Board a position he has held for the last 4 years
EphMRA Annual Conference 2017
Visit us on stand number 14
We are delighted to be presenting, exhibiting and sponsoring the EphMRA Annual Conference in Amsterdam, on 20-22 June. Representing Research Partnership at the event are Director Richard Head, Research Director Jennifer Redfearn and Associate Director An-hwa Lee.