Request a Proposal
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Richard Head, Claire Richardson, Mariel Metcalfe
  • November 30, 2017
  • White papers

Patient centricity: Reality or rhetoric?

Patient centricity: Reality or rhetoric?

Everybody is talking about patient centricity, but what does it mean for those involved in market research, insights and business intelligence?

The term has certainly begun to filter through to the pharmaceutical market research industry. It was a hot topic at EphMRA conference in 2017, with a number of presentations from agencies, including some innovative new research offerings.

read more »

  • Posted by Richard Head
  • November 30, 2017
  • Blogs

Emotional Recognition using Facial Analysis

Emotional Recognition using Facial Analysis

Do you have a poker face or does your expression give you away?  According to psychologists, a lot of emotional information can be drawn from our facial expressions, which is valuable to us as market researchers as we are interested in the emotional responses driving people’s attitudes and behaviours. We recently partnered with a tech company called Affectiva which has analysed over 5 million faces and 24,000 adverts to understand how people respond to digital stimulus such as advertising, websites and apps. Our client wanted to understand physicians’ response to communications materials designed for a disease awareness campaign, so their technology was ideal for the project’s objective.  

read more »

  • Posted by Richard Head
  • June 29, 2017
  • Events

EphMRA 2017 round up

EphMRA 2017 round up

We were delighted to present, exhibit and sponsor this year’s EphMRA Annual Conference in Amsterdam, Netherlands.

We were delighted to present, exhibit and sponsor this year’s EphMRA Annual Conference in Amsterdam, Netherlands. Director and EphMRA board member, Richard Head, Director, Jennifer Redfearn and Associate Director, An-hwa Lee represented us at the conference.

read more »

Director Richard Head is joint winner of the 2017 EphMRA President's Award

Director Richard Head is joint winner of the 2017 EphMRA President's Award

We are delighted to announce that Research Partnership’s Richard Head is joint winner of the 2017 EphMRA President's Award for his contribution to pharmaceutical market research.

According to EphMRA, Richard was nominated because he has been a long-standing supportive member of the Board who is always happy to volunteer and share his experiences. Richard is also an Associate Member on the EphMRA Board a position he has held for the last 4 years
 

read more »

  • Posted by Richard Head
  • May 25, 2017
  • Events

EphMRA Annual Conference 2017

EphMRA Annual Conference 2017

Visit us on stand number 14

We are delighted to be presenting, exhibiting and sponsoring the EphMRA Annual Conference in Amsterdam, on 20-22 June. Representing Research Partnership at the event are Director Richard Head, Research Director Jennifer Redfearn and Associate Director An-hwa Lee.

read more »