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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Pei Li Teh & Wan Ling Neo
  • April 16, 2020
  • Webinars

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Watch this webcast in which quantitative experts Pei Li Teh and Wan Ling Neo outline some of the key limitations of traditional conjoint research and how to overcome them using novel approaches. 

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How an online market research community delivered fresh insights into a small and hard-to-reach audience

Often a short research study isn’t sufficient to get the level of insights and understanding that you require, especially when working with a hard to reach target audience. 

Our client needed to research an extremely small and difficult to reach audience in multiple markets across the globe in support of their new product in development. In addition to gaining a deeper market understanding, the client wanted to obtain qualitative and quantitative insights into topical questions as they arose. 
We created a market research online community platform for the client to be run across multiple markets for a year.

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Living With: The journey from the patient’s perspective

Living With: The journey from the patient’s perspective

Our new interactive infographic reveals insights into the patient journey across a range of chronic diseases.

“Living With” is a series of reports based on quantitative market research with patients, providing comprehensive and cost-effective insight into the patient journey from pre-diagnosis to stabilisation. These reports are invaluable for pharma companies wishing to adopt a more patient-centric approach.

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  • Posted by Mariana Servin & Misti Paul
  • January 13, 2020
  • Webinars

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Join us for the fourth instalment of our Innovation in #MRX webinar series in which quantitative experts Mariana Servin and Misti Paul will outline some of the key limitations of traditional conjoint research and how to overcome them.

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  • Posted by Pei Li Teh & Callum McCulloch
  • December 3, 2019
  • Webinars

Webcast: Portfolio analysis - Go/No-go decisions

Webcast: Portfolio analysis - Go/No-go decisions

When a pharma company is either considering acquiring a new agent, or developing one in-house, marketers need to understand the impact on the overall portfolio and decide whether to make a go or no-go decision on that asset. Watch this webcast in which Research Partnership's Pei Li Teh and Callum McCulloch (who are both from our Singapore office) discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.

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