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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Emilie Braund
  • October 29, 2020
  • Guides

PSP Enhance: Delivering insights to help develop your patient support programmes

PSP Enhance: Delivering insights to help develop your patient support programmes

From exploring needs and testing concepts to monitoring success post-launch, if you’re considering how to enhance your programmes, we will work with you to support the development, delivery and usage of your PSPs.

Pharmaceutical companies that provide services beyond-the-pill help patients and healthcare professionals improve disease management, optimise treatment pathways and deliver better patient outcomes. As the healthcare landscape continues to evolve, patient support programmes are becoming increasingly important. 

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  • Posted by Harrison Gaiger
  • September 29, 2020
  • Articles

Fake news pandemic: The rise of healthcare misinformation in the age of COVID-19

Fake news pandemic: The rise of healthcare misinformation in the age of COVID-19

Harrison Gaiger explores the Coronavirus myths and mistruths that have flooded social media and the human cost of healthcare misinformation.

In February of this year, Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO) warned of a wave of false information that would impede an effective public health response to COVID-19 and create confusion and distrust among people all over the world. He claimed that we were not just fighting an epidemic but also an ‘infodemic’ – an abundance of information, some accurate some not, that would spread faster and more easily than the virus, making it difficult to identify what is true and what is false. It was just a few weeks later that Dr Adhanom Ghebreyesus announced to the world that the COVID-19 outbreak could be characterised as a global pandemic. With almost no country in the world unaffected, and with fear for the future increasing, the wave of misinformation he warned us about was in danger of becoming a tsunami.

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  • Posted by Claire Fradet Aubignat
  • June 29, 2020
  • Articles

Not just another PSP: 5 top tips for evaluating your patient support programme

Not just another PSP: 5 top tips for evaluating your patient support programme

Evaluating PSPs before launch is critical. We present you with our top tips for conducting successful market research to ensure your PSP is successful and maximises value to your customers.

Did you know that, whilst there are a significant number of PSPs available to patients, only a small minority are actually used?  IMS (2015) found that 36 out of almost 200,000 mobile health apps comprised 50% of downloads - many of the rest must have very few users. So, a key challenge is to develop a PSP that is utilised, valued and has a definite real world impact on both the patient and HCP experience.

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