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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Emilie Braund
  • October 29, 2020
  • Guides

PSP Enhance: Delivering insights to help develop your patient support programmes

PSP Enhance: Delivering insights to help develop your patient support programmes

From exploring needs and testing concepts to monitoring success post-launch, if you’re considering how to enhance your programmes, we will work with you to support the development, delivery and usage of your PSPs.

Pharmaceutical companies that provide services beyond-the-pill help patients and healthcare professionals improve disease management, optimise treatment pathways and deliver better patient outcomes. As the healthcare landscape continues to evolve, patient support programmes are becoming increasingly important. 

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  • Posted by Claire Fradet Aubignat
  • June 29, 2020
  • Articles

Not just another PSP: 5 top tips for evaluating your patient support programme

Not just another PSP: 5 top tips for evaluating your patient support programme

Evaluating PSPs before launch is critical. We present you with our top tips for conducting successful market research to ensure your PSP is successful and maximises value to your customers.

Did you know that, whilst there are a significant number of PSPs available to patients, only a small minority are actually used?  IMS (2015) found that 36 out of almost 200,000 mobile health apps comprised 50% of downloads - many of the rest must have very few users. So, a key challenge is to develop a PSP that is utilised, valued and has a definite real world impact on both the patient and HCP experience.

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