Request a Proposal
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Julie Denny
  • May 1, 2020
  • Guides

Five steps to creating a research programme to support an effective pharma brand launch

Five steps to creating a research programme to support an effective pharma brand launch

During our 20+ years in business, we have supported the successful launch of over 1,000 global pharma brands across many therapy areas and territories.
This simple guide is aimed at helping companies who don’t have their own in-house research team. It outlines the key steps to creating a programme of research which will deliver the crucial insights for an effective marketing launch strategy.
 
 

read more »