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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.

How qualitative insights were used to help shift perceptions of the use of probiotics in IBS Management

Our client was planning to launch an over-the-counter (OTC) probiotics product for the purposes of improving IBS management and wanted to understand current perceptions, practices and usage  amongst a range of healthcare professionals  in emerging markets. They wanted to uncover potential leverage points to build a strong storyline  and communication strategy for their product, which would encourage healthcare professionals to recommend its use to their patients.  

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