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How we assessed payer perceptions of a new therapy for Atopic Dermatitis in emerging markets

How we assessed payer perceptions of a new therapy for Atopic Dermatitis in emerging markets

Our client was developing a product for use in treating a number of indications including Atopic Dermatitis (AD); and wanted to understand how best to position this product in order to optimise pricing and market access.

Market research was required to understand payer perceptions of the AD market, and the pricing and reimbursement opportunities in emerging markets.

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