What to consider when conducting pricing research
Tom Nolte, Director of Business Analytics and Boon Yap, Associate Consultant discuss how to use qualitative research and integrated modelling to optimise price and inform demand forecasts.
How we assessed payer perceptions of a new therapy for Atopic Dermatitis in emerging markets
Our client was developing a product for use in treating a number of indications including Atopic Dermatitis (AD); and wanted to understand how best to position this product in order to optimise pricing and market access.
Market research was required to understand payer perceptions of the AD market, and the pricing and reimbursement opportunities in emerging markets.