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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Olivia Richardson
  • March 1, 2013
  • Events

PMRG Annual National Conference 2013

PMRG Annual National Conference 2013

National Harbor, USA March 10 -12, 2013

We were delighted to be exhibit and present a paper at this year’s PMRG Annual Conference in National Harbor, Maryland. Director Phil Rosenberg took to the stage with Stephen Murdock of Millenium Pharmaceuticals to present the paper “The Mobile Revolution – Rx Insights from an iPhone App.” The paper showcased findings of an experimental research project to test the use of a smartphone-based App as a data-gathering tool for short, qualitative insights into physician thinking at the moment of prescription.

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  • Posted by Olivia Richardson
  • April 12, 2012
  • News

Innovative Smartphone Market Research App showcased

Innovative Smartphone Market Research App showcased

This year's PMRG Annual National Conference took place at the JW Mariott Grande Lakes hotel in Orlando, Florida on 25-27 March 2012.

Representatives of The Research Partnership, Harriet Kozak, US President and Melinda Shorr, Associate Director, came back with very positive reviews of the conference presentations and great feedback from the delegates who were able to stop by our stand.The theme of the conference was "Rev up your innovation engine", and focused heavily on incorporating innovation into an organization. Many sessions looked at the rapidly increasing popularity of social media platforms, and the importance of leveraging these platforms to enhance client relationships. Dan Burrus who gave the opening presentation was a particularly vibrant speaker, who looked at the significance of building trusting relationships with clients, in order to grow as an organisation, focusing particularly on collaboration rather than just cooperation.The conference gave us the opportunity to showcase our capabilities in mobile research, demonstrating our new Smartphone Market Research App tool, which accesses qualitative physician prescription rationale for individual patients in real time. More information on this research technique, amongst several other innovative techniques can be found here. 
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  • Posted by Olivia Richardson
  • March 1, 2012
  • Events

PMRG Annual National Conference

PMRG Annual National Conference

Orlando, Florida, USA March 25-27, 2012

The Research Partnership attended and exhibited at the PMRG Annual National Conference at the JW Marriott Grande Lakes hotel in Orlando, Florida on 25-27 March 2012. Representing The Research Partnership were Harriet Kozak, US President and Melinda Shorr, Associate Director.We took the theme of this year's conference seriously, and we really did "rev up our innovation engine". Exhibiting at the conference on 26-27 March at stand 23, we demonstrated a range of new techniques and initiatives, including a market research mobile app tool read more about this here.
Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up here » 
 

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