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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Angela Duffy & Dan Coffin
  • November 26, 2019
  • Events

PMRC EU 2019 round-up

PMRC EU 2019 round-up

Earlier this month Senior Director Angela Duffy and Director Dan Coffin attended the European Pharmaceutical Market Research Conference in Basel, Switzerland.

The event was well-received thanks to a two-day agenda that included many thought-provoking papers and breakout sessions that addressed key industry issues and allowed attendees to enhance their knowledge.  On day one of the conference, Dan presented the paper ‘Agile research: Buzzword or game changer?’ which compared and contrasted the effectiveness of agile approaches with traditional methodologies using the results of a recent real-life case study. The session was well attended, generated many interesting questions and received positive feedback from delegates. Download the paper here. At the Research Partnership stand, Angela and Dan had the opportunity to catch up with several clients – old and new, and were on hand to discuss with visitors all of the latest offerings including our Innovation in #MRX webinar series covering topics such as facial analysis and social listening as well as our new specialist Med Tech division headed up by Sabera Hyderally. They also conducted a live poll asking delegates to share their views on the latest buzz topics in healthcare market research. Find out more about the results of the poll here. In the evening, Angela and Dan attended the official networking reception and then hosted a private dinner for clients at…

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