Strengthening brand perception through real-time insights from ophthalmologists at conference
Our client wished to conduct conference research to evaluate reactions to their ophthalmic technology as a result of a new product launch, to measure awareness of their other portfolio of products within ophthalmology and see how they compared to competitors.
They particularly wanted to gather feedback and interest from physicians attending the conference in real-time as well as measure recall of their products.
Taking a holistic view when exploring compliance
Our client wanted to address the issues and barriers surrounding non-compliance with their biologic drug.
The assumption going into the study was that the barriers to compliance existed among the patients themselves. We therefore employed a one-to-one methodology with patients who were recruited to represent the various stages in the patient journey as they transitioned to biologics. However, we also felt it was important to gain the perspectives of the healthcare professional managing the patients in order to gain a more holistic view of the patient experience.