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  • Posted by Olivia Richardson
  • March 1, 2013
  • Events

PMRG Annual National Conference 2013

PMRG Annual National Conference 2013

National Harbor, USA March 10 -12, 2013

We were delighted to be exhibit and present a paper at this year’s PMRG Annual Conference in National Harbor, Maryland. Director Phil Rosenberg took to the stage with Stephen Murdock of Millenium Pharmaceuticals to present the paper “The Mobile Revolution – Rx Insights from an iPhone App.” The paper showcased findings of an experimental research project to test the use of a smartphone-based App as a data-gathering tool for short, qualitative insights into physician thinking at the moment of prescription.

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