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Conducting mobile conference research

Our digital expert, Director John Branston explores how a mobile approach offers a better way of evaluating the impact of your conference presence

Pharmaceutical companies spend significant time and investment on marketing at medical conferences. Effective evaluation of the success of the event is essential to conference organisers wishing to get an understanding of their return on investment. In this video, John discusses the importance of developing a mobile approach to gain a better understanding of how your presence at conference has been perceived by your target customers. 

Click here to find out more about our mobile approach for conducting conference research »
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