Uncovering hidden insights into patient compliance
Pharma companies are increasingly looking for ways to provide “beyond the pill" services to support patients with the management of their disease. Adherence tools and programs encourage patients to stay compliant with their treatment regimen. But assessing compliance can be difficult with traditional methods giving biased results. Would the use of digital techniques elicit greater insights?
Taking a holistic view when exploring compliance
Our client wanted to address the issues and barriers surrounding non-compliance with their biologic drug.
The assumption going into the study was that the barriers to compliance existed among the patients themselves. We therefore employed a one-to-one methodology with patients who were recruited to represent the various stages in the patient journey as they transitioned to biologics. However, we also felt it was important to gain the perspectives of the healthcare professional managing the patients in order to gain a more holistic view of the patient experience.