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How Paediatricians and GPs revealed key insights to help develop a science story for a child nutritional supplement

How Paediatricians and GPs revealed key insights to help develop a science story for a child nutritional supplement

Our client needed to develop a science story in order to increase uptake for their child nutritional supplement. Research was required in order to define the patient target, frame the challenge of growth delays to be an effective call to action, articulate objectives for the product and the best way to express its value proposition.

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