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  • Posted by Ellie Forde
  • February 18, 2020
  • Articles

3 trends the healthcare market research industry should watch out for over the next decade

3 trends the healthcare market research industry should watch out for over the next decade

As we head into the 2020s, Associate Director Ellie Forde considers the key trends that might impact healthcare over the next 10 years and the possible impacts on market research.

My colleague Rachel Howard wrote a blog at the end of last year reviewing her predictions in 2010 for the coming decade. As we head into the 2020s, I thought it might be timely to consider the key trends that might impact healthcare over the next 10 years. With technology advancing at an ever-increasing pace, these may be many, but I want to focus on what I believe are three of the big ‘watch outs’, and those I am personally excited about. 

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How we evaluated the potential for an existing AI product to treat a rare disease

How we evaluated the potential for an existing AI product to treat a rare disease

Our client had an existing product in the market for the treatment of an autoimmune condition and wished to explore the opportunities for using this drug to treat another more low-prevalence orphan disease where there is no current targeted treatment available. The client wished to determine the market potential for the existing drug and the challenges they may face.

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