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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Marc Yates & An-hwa Lee
  • November 20, 2020
  • Webinars

China: How pharma can maximise success in this rapidly changing emerging market

China: How pharma can maximise success in this rapidly changing emerging market

Watch this webcast in which our emerging market experts provide an overview of the healthcare environment in China, key opportunities for pharma and discuss case studies which showcase how to implement an effective marketing strategy in this rapidly changing market. 

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How we assessed the opportunity for a rare disease product in emerging markets

How we assessed the opportunity for a rare disease product in emerging markets

Our client had a product indicated for a rare Haematology disease. Whilst this product was successfully launched in over 40 countries globally, it had a limited presence in many emerging markets. Our client needed to conduct market research in order to determine how to maximise the commercial opportunities in each of these different emerging markets.

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Using demand assessment techniques to evaluate the market landscape and product opportunity

Our client wanted to evaluate the potential of two treatments which would offer efficacy and side effects similar to those of biologics in atopic dermatitis. Therefore our client needed to understand more about the US and German market landscape in moderate-severe atopic dermatitis and how these advanced treatments might fit into the treatment algorithim when they are launched, as well as the potential drivers and barriers to uptake of these treatments.

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