Online Community Research – What to consider when running an online research community?
The use of online communities is becoming more common in healthcare market research. Online community research means creating an intentionally established platform to bring together a group of like-minded individuals who take part in guided discussions and structured exercises about a specified topic. As technology continues to improve, online platforms have become increasingly more interactive and user friendly. As I’m currently working on an online platform, I was intrigued to find out more about this method of research; why should we be using online communities in healthcare market research?
How an online market research community delivered fresh insights into a small and hard-to-reach audience
Often a short research study isn’t sufficient to get the level of insights and understanding that you require, especially when working with a hard to reach target audience.
Our client needed to research an extremely small and difficult to reach audience in multiple markets across the globe in support of their new product in development. In addition to gaining a deeper market understanding, the client wanted to obtain qualitative and quantitative insights into topical questions as they arose.
We created a market research online community platform for the client to be run across multiple markets for a year.