PMRC New Jersey round up 2019
Earlier this month, Director, Head of New York office, Liza Pliss and Associate Director, Emily Hoffman attended the Pharmaceutical Market Research Conference in Newark, New Jersey.
Liza Pliss and Cornelia Fuller, US Lead at Sanofi also co-presented the paper, ‘Optimizing your Digital Assets with UX Research.’ In this presentation, they discussed the topic of User Experience (sometimes referred to as UX) and Usability specifically as they relate to digital assets (such as websites, apps, and other digital tools). They covered what UX is, why it is important, and walked through a case study, focusing on a specific UX tool that was used to help design a website.
Pharma Market Research Conference, 2018
We are delighted to be presenting and exhibiting at PMRC, 14-15 February in Newark, NJ.
Tom Nolte, Head of Business Analytics and Melinda Shorr, Director, will be representing us at the conference. They are presenting the topic ‘Portfolio Analysis: Optimizing Communications Approaches for Multiple Assets in a Category’ on Wednesday 14th February from 2:00pm - 2:35pm