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How we helped track and evaluate conference performance over time across multiple international events

How we helped track and evaluate conference performance over time across multiple international events

Our client planned to have a significant presence at key global conferences over the course of a year. Find out how we effectively monitored perceptions of their brand across different regions over time.

Our client was developing a portfolio for the treatment of a chronic neurodegenerative disease and planned to have a significant presence at key neuroscience conferences over the coming year. With conferences being a considerable investment, they wanted to understand how various aspects of their presence and presentations n(vs competitors) at each event impacted their target.

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