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How we conducted ethnography research to enhance new product development

How we conducted ethnography research to enhance new product development

The majority of stoma patients in developing emerging markets such as India and Indonesia use external bags that are domestically manufactured or imported. We conducted research which gave internal stakeholders the necessary direction for developing a new product concept.

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How we used ethnography to capture behavioural insights

How we used ethnography to capture behavioural insights

Haemophilia A & B markets are highly competitive and cluttered where HCPs and patients perceive similar efficacy and safety across available products. Our client wanted to inform the design of an improved infusion device to differentiate and deliver a better experience. The challenge was to identify deeper insights from behavioural observation (beyond claimed/ stated experience) to differentiate user experience across various devices and identify the unmet needs and need gaps.
 

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