How integrated insights supported a biologic launch strategy across multiple indications
Our client is launching a new biologic in immunology across several indications and needed to understand the market, including the patient pool, treatment landscape, potential uptake and reimbursement as well the pricing opportunity. They wanted to use the insights to develop the optimal launch strategy across 12 markets and across indications, and also support the local market access teams by conducting a mock negotiation with payers.
First, we need to talk: mental healthcare in the MENA region
In our final installment of articles exploring mental health in emerging markets, we take an in-depth look at the situation in the MENA region
The Middle East and North Africa (MENA) faces daunting challenges in managing a growing burden of mental illness, often in adverse conditions that can leave their imprint on generations to come. While the burden of mental-health conditions is above the global average in most MENA countries, the human resources, policies, funding and infrastructure to deal with these problems are sorely lacking.
Healthcare Market Research in the Gulf: 3 lessons I’ve learned
A few key considerations for conducting healthcare market research in the Gulf
Something I recently discovered whilst working on an emerging markets project is that conducting healthcare market research in the Gulf is very different to conducting research in western countries. Whilst the Gulf region is not one single, homogenous market, there are three general truths I learned which I’d like to share
Exploring the Opportunity For Halal In Healthcare
Published in Medical Marketing & Media November 2015
As pork is forbidden by Islam, the use of pork-based gelatin in many vaccines has resulted in considerable resistance to vaccination among the Islamic community. Data has demonstrated a decrease in immunization rates in majority Muslim countries such as Nigeria and Pakistan, where leaders and clerics have made complex claims against vaccines. A 2012 survey of parents in an Islamic primary school in Australia found that over 40% did not feel they knew enough about vaccines to make informed decisions, with over 70% expressing a desire for further information to reduce the uncertainty.
How to conduct effective market research in emerging markets
Pharmaceutical market research is still evolving in many emerging markets and so finding the insights you require can be a challenge.
In this webinar, using examples from a wide range of emerging markets, we will explain the important cultural, methodological and quality considerations and provide you with the core critical success factors to guaranteeing effective primary research in emerging markets.