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  • Posted by Olivia Richardson
  • September 28, 2012
  • Events

EphMRA Asia 2012

EphMRA Asia 2012

Beijing, China September 25-27, 2012

This year's 2nd annual EphMRA Asia Conference took place at the Shangri-La Hotel in Beijing, China on 25-27 September 2012. Representing The Research Partnership was Founding Director Mark Jeffery accompanied by Associate Directors Pei Li Teh and Paul Reed, who all considered the conference to be a great event with many opportunities for networking and some thought-provoking papers.This year's theme was 'Turning challenge into opportunity' and this was continually reflected in many of the papers presented during the sessions which focussed on the current strategic focus on patient centric healthcare as well as market research and marketing initiatives which focus on the digital healthcare space.The Research Partnership not only exhibited at the 2 day event, but presented two papers and chaired another. Pei Li presented the paper 'Grappling with Patient Empowerment through Digital Healthcare'. Primarily focussing on China, but also other key Asian markets, this paper discusses how patients, empowered by technology, are becoming increasingly engaged with their health and how pharma can leverage this to educate and change behaviour. The presentation created a high level of interest and further discussions. As well as chairing the paper 'Achieving innovation through appropriate online stakeholder communication', Mark Jeffery re-presented 'Rx Rationale: Physician…

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