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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Liza Pliss & Steven Helm
  • October 19, 2020
  • Infographics

Ensuring an effective brand launch infographic

Ensuring an effective brand launch infographic

This infographic is aimed at companies without their own in-house research team, and outlines the key steps to creating a research programme which will support an effective pharma brand launch.

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  • Posted by Liza Pliss
  • August 11, 2020
  • Guides

A guide to UX research

A guide to UX research

Download our guide in which we explain the three phases of UX MRX, our approach to UX MRX and 10 top tips for conducting UX MRX.

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  • Posted by Liza Pliss
  • July 24, 2020
  • Videos

UX/ Experience design research

Director and UX expert Liza Pliss discusses our approach to user experience research and shares an example of a project where using design thinking led to an agile approach focused on iteration.

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  • Posted by Liza Pliss and Lydia Gau
  • June 28, 2019
  • Webinars

Usability and UX: You’ve been asked to test… what next?

Usability and UX: You’ve been asked to test… what next?

The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, for these to be effective and increase brand satisfaction, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.
 

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  • Posted by Liza Pliss
  • August 23, 2018
  • Videos

Best practice for conducting UX research

US Director, Liza Pliss explains why User Experience and Usability testing is essential for optimising the value of digital assets such as websites, apps, and other digital tools.
 

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