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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Liza Pliss and Lydia Gau
  • June 28, 2019
  • Webinars

Usability and UX: You’ve been asked to test… what next?

Usability and UX: You’ve been asked to test… what next?

The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, for these to be effective and increase brand satisfaction, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience.
 

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  • Posted by Liza Pliss
  • August 23, 2018
  • Videos

Best practice for conducting UX research

US Director, Liza Pliss explains why User Experience and Usability testing is essential for optimising the value of digital assets such as websites, apps, and other digital tools.
 

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