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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

Client Testimonial “Thank you again for your diligence and support during these unprecedented times of urgent and ever moving deadlines..."

“Thank you again for your diligence and support during these unprecedented times of urgent and ever moving deadlines. This is business critical for us and the work you are doing is being used to enable us to feel confident with the data we are providing. Many thanks to the team for completing the fieldwork significantly faster than normal to get us to this stage. There has been a lot of effort behind the scenes, late nights and working through weekends to accelerate this project, it is much appreciated.”

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  • Posted by Paul Reed
  • February 24, 2020
  • Videos

Conducting research in Latin America

Paul Reed explores the opportunities in this exciting region, which has diverse and unique healthcare systems, an ageing and declining population, and a rise in the popularity of digital communication channels, especially WhatsApp. 

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  • Posted by Paul Reed & Rachel Howard
  • November 1, 2019
  • Webinars

Communication trends in Latin America: How pharma can utilise new and emerging digital platforms

Communication trends in Latin America: How pharma can utilise new and emerging digital platforms

Smartphones and digital technology have revolutionised the way we communicate with one another. Latin America, like other parts of the world, has been swift to embrace new and emerging digital applications, in particular WhatsApp, which has become an ubiquitous tool for people in both their personal lives and in business. As digital communication channels increase in popularity, it is important for the pharmaceutical industry to keep in step. Understanding how to leverage platforms like WhatsApp as both a means of generating customer insight and as a stakeholder engagement tool, will help pharma companies to have impact in this exciting and ever-changing region.

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How integrated insights supported a biologic launch strategy across multiple indications

Our client is launching a new biologic in immunology across several indications and needed to understand the market, including the patient pool, treatment landscape, potential uptake and reimbursement as well the pricing opportunity. They wanted to use the insights to develop the optimal launch strategy across 12 markets and across indications, and also support the local market access teams by conducting a mock negotiation with payers.

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  • Posted by Sue Rees
  • July 10, 2019
  • Articles

New hopes for Mexico

New hopes for Mexico

What will be the future of healthcare under the country's new administration?

In December 2018 the new Mexican President, Andres Manuel Lopez Obrador came into office after a landslide victory of over 65% of the votes (more than 30 billion voters). López Obrador was a former Mexico City mayor and has been a major political figure for over twenty years. Widely regarded as both a populist and nationalist, his ideology is to end poverty and improve the lives of his people by fighting corruption and increasing austerity within the government. 

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