How were the teenies? Reflecting on global healthcare and market research over the last decade
Back in 2010, I presented my perspective on what the 2010s might look like for healthcare market research and business intelligence at the BHBIA Winter Seminar. As we round out the decade, I thought it would be timely to revisit my predictions and consider which of them actually came to fruition over the last decade, which did not, and why. My first reaction, looking back over my (already horrifyingly dated looking) PowerPoint slides, was to cringe at the nickname I’d assigned to the coming years – “the teenies”. Much like “the noughties” before them, that never caught on. Fortunately, from that point on, the rest of my predictions proved a little more prescient – “on the right track, but a little wide of the mark” is how one of my colleagues summarised them.
“Alexa, process this data for me” 3 ways the AI evolution is redefining how we collect market insights
In this article first published in PME magazine, Marketing Manager Harrison Gaiger outlines the three ways AI is redefining how we collect market insights.
Amazon’s digital voice assistant Alexa is much more than just a convenient tool for setting reminders, streaming music and controlling the lights in our homes. It is a very real application of Artificial Intelligence (AI), a technology that has fast become an integral part of our daily lives. With all of the hype surrounding the more attention-grabbing applications of AI such as self-driving cars and super human-like robots - which most commentators say will be commonplace soon, it can often be difficult to appreciate just how much AI affects what we’re doing right now. We have all become so accustomed to AI without even realising it e.g., the autocorrect function on our smartphones and the automatic tagging of friends in our Facebook photos are both powered by AI.
Hasta la vista, maybe? Terminating the Hollywood view of AI in pharma
Marketing Director Julie Denny was recently interviewed by PME Magazine about the use of artificial intelligence in pharma marketing and market research.
Rumours that robots will eventually wipe out humans are the futuristic stuff of Hollywood blockbusters. The real-world story arc is much more uplifting but no less dramatic. When a homeless man in central England was crushed to death by a compaction unit as he slept in the dustbin in 2013, it triggered a response from the UK waste management industry that now sees many refuse trucks fitted with senor technology to detect people in bins. It's an early example of how AI can literally save lives. Fast forward six years and we've now got 'robot doctors' detecting cancers, smart remote monitoring systems managing patients miles from their homes and algorithm-led technologies predicting long-term health based on individuals' DNA. The application of AI in health isn't science fiction, it's happening fast - and it’s positively disrupting patient care.
Richard Head presented with MR Excellence award at EphMRA Conference
We were delighted to exhibit, sponsor and present three papers at the EphMRA conference where Director Richard Head was presented with the runner-up award for ‘Business Impact through Innovation’.
Along with Richard Head, Director Paula Coyle and Associate Directors Emilie Braund and An-hwa Lee represented Research Partnership at the three-day annual event, which this year took place at the Hilton Hotel and Convention Centre in Warsaw, Poland.
How patient insights were brought to life with graphic novel outputs
Our client was developing a novel therapy for the treatment of a rare disease in which patients suffer acute symptomatic attacks. Their new product promised greater freedom from these acute attacks and therefore from the associated burden. The challenge was to understand why many patients remain on older therapy types and how the pathway to more modern therapy options, with better efficacy and side effect profiles, could be mapped out for physicians and patients. Our client further requested that insights from the research were brought to life in the insights workshop meeting in a new and impactful way.