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How we used our proprietary ChoiceQual conjoint technique to assess and develop a market access and pricing strategy for an influenza vaccine

How we used our proprietary ChoiceQual conjoint technique to assess and develop a market access and pricing strategy for an influenza vaccine

Our client required pricing research to better inform their pricing and access strategy for their influenza vaccine product. They wanted to understand how the attributes for Product X may or may not drive a price premium across a range of geographies and how future positioning and real world evidence availability might impact price and willingness to pay (WTP).

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