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How we helped our client identify where to play and how to win for their hospital product in India

How we helped our client identify where to play and how to win for their hospital product in India

Our client has a hospital care portfolio which is marketed globally. Despite a low per capita use of the product in India, the annual growth rate of usage is among the highest in the world. It was therefore critical for our client to understand which channels they should focus on (where to play) and what points of differentiation would enable them to gain market share in those chosen channels (how to win).
 

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