How we assessed the opportunity for a rare disease product in emerging markets
Our client had a product indicated for a rare Haematology disease. Whilst this product was successfully launched in over 40 countries globally, it had a limited presence in many emerging markets. Our client needed to conduct market research in order to determine how to maximise the commercial opportunities in each of these different emerging markets.
How the opportunity for a product treating a rare haematology disease in Emerging Markets was evaluated using a multi-stakeholder approach
Our client wanted to determine how to maximise the commercial opportunities for a product indicated for a rare disease in a range of emerging markets
Research Partnership recently conducted a study to determine how to maximise the commercial opportunities for a product indicated for a rare disease in a range of emerging markets. A three-phase methodology was utilised and gave the client in-depth insights into the specific opportunities and challenges as well as clear recommendations on the execution of strategy and tactical approach required to successfully maximise the product opportunity for each individual market.