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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Julie Denny
  • May 1, 2020
  • Guides

Five steps to creating a research programme to support an effective pharma brand launch

Five steps to creating a research programme to support an effective pharma brand launch

During our 20+ years in business, we have supported the successful launch of over 1,000 global pharma brands across many therapy areas and territories.
This simple guide is aimed at helping companies who don’t have their own in-house research team. It outlines the key steps to creating a programme of research which will deliver the crucial insights for an effective marketing launch strategy.
 
 

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  • Posted by Marc Yates
  • September 23, 2019
  • Guides

Conducting market research for scientific publication guide

Conducting market research for scientific publication guide

Conducting and using market research for publication can be valuable for shaping opinions in healthcare. The findings can be used to influence existing perceptions, change current practices and behaviour in a particular disease area, and help both patients and physicians to make more informed decisions. Based on our expertise and experience of conducting market research for scientific publication in both developed and emerging markets across a wide range of therapy areas, we have put together a guide on how to establish medical credibility with your research.

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  • Posted by Pei Li Teh
  • August 15, 2018
  • Articles

Navigating unchartered territory

Navigating unchartered territory

A guide to conducting effective market research in emerging markets

Emerging markets present an exciting opportunity for growth for the pharmaceutical industry, as traditional Western markets mature and there are a limited number of new products in the pipeline offering blockbuster revenues.

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