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  • Posted by Rebecca Davies
  • October 15, 2019
  • Blogs

The timely tracking of a global launch

The timely tracking of a global launch

Managing ATUs with staggered launches across multiple markets can be tricky. Research Director Rebecca Davies outlines how we approach the challenge.

A key challenge faced by our clients running global tracking studies is when to track. For a product yet to launch, commercialisation can vary by market by months or years. Typically, data is collected at 3 key stages - a time point prior to launch, a couple of months post launch and then at regular intervals. The issue is - how can ATU projects be managed when a product is due to be commercialised at different time points across markets? 

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