Preparing to launch a new asset and in need of demand assessment research? Download our pre-launch checklist
An accurate forecast of customer appeal and likely future behaviour is critical to launch. We work with you to answer key questions when designing an effective market research study. Our research will give you the inputs you need for an accurate forecast.
MRX time machine: How to use time series forecasting to improve your demand assessment
In the second part of our Innovation in #MRX series we demonstrate how to use time series forecasting to better inform product uptake and competitive scenarios up to 10 years into the future.
Understanding likely demand for a new product or service is essential to help develop the right brand strategy. Techniques such as conjoint and fixed product profile assessments are great for evaluating the market landscape and opportunity, but are they enough? Can we predict the future with greater accuracy? Time series forecasting is one of the latest market research innovations we have been championing at Research Partnership and we would like to share the benefits of this technique with you.