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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Julie Denny
  • August 1, 2019
  • Articles

Hasta la vista, maybe? Terminating the Hollywood view of AI in pharma

Hasta la vista, maybe? Terminating the Hollywood view of AI in pharma

Marketing Director Julie Denny was recently interviewed by PME Magazine about the use of artificial intelligence in pharma marketing and market research.

Rumours that robots will eventually wipe out humans are the futuristic stuff of Hollywood blockbusters. The real-world story arc is much more uplifting but no less dramatic. When a homeless man in central England was crushed to death by a compaction unit as he slept in the dustbin in 2013, it triggered a response from the UK waste management industry that now sees many refuse trucks fitted with senor technology to detect people in bins. It's an early example of how AI can literally save lives. Fast forward six years and we've now got 'robot doctors' detecting cancers, smart remote monitoring systems managing patients miles from their homes and algorithm-led technologies predicting long-term health based on individuals' DNA. The application of AI in health isn't science fiction, it's happening fast - and it’s positively disrupting patient care. 

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Richard Head presented with MR Excellence award at EphMRA Conference

Richard Head presented with MR Excellence award at EphMRA Conference

We were delighted to exhibit, sponsor and present three papers at the EphMRA conference where Director Richard Head was presented with the runner-up award for ‘Business Impact through Innovation’.

Along with Richard Head, Director Paula Coyle and Associate Directors Emilie Braund and An-hwa Lee represented Research Partnership at the three-day annual event, which this year took place at the Hilton Hotel and Convention Centre in Warsaw, Poland. 

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  • Posted by Richard Head
  • May 29, 2019
  • Events

EphMRA Annual Conference 2019

EphMRA Annual Conference 2019

25-27 June 2019 Warsaw, Poland

We are delighted to be sponsoring, exhibiting and presenting three papers at this year’s EphMRA Annual Conference in Warsaw, Poland 25-27 June. Representing Research Partnership are Director and EphMRA Board Member Richard Head, Director Paula Coyle, and Associate Director Emilie Braund. Also in attendance will be Associate Director An-hwa Lee who sits on the EphMRA Learning and Development Committee, which plans to convene before the conference begins.

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  • Posted by Richard Head
  • January 31, 2019
  • Webinars

Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight

Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight

In 2019 we will be hosting a series of webinars covering market research innovations which have value in healthcare. In the first part of this series we demonstrate how we've been using facial analysis to delve further into respondents' reactions to healthcare communications.

Does your expression give you away? According to psychologists, a lot of emotional information can be drawn from our facial expressions. Brief, involuntary flashes of emotion or 'micro-expressions' can reveal a lot about a person’s true feelings. As market researchers interested in the emotional responses driving people’s attitudes and behaviours, this information is invaluable but can often be difficult to obtain. One of the latest innovations in market research is facial analysis, which uses recognition software to detect a range of emotions in faces.

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  • Posted by Angela Duffy, Richard Head and Dan Coffin
  • July 24, 2018
  • Events

EphMRA round up 2018

EphMRA round up 2018

Last month, EU Directors Angela Duffy, Richard Head and Dan coffin attended the EphMRA annual conference in Basel.

The conference kicked off with a fascinating and very personal keynote paper by Ian Talmage, Senior Advisor to Bayer Global Strategic Marketing, on the magnitude of changes our industry has faced over the years, reflecting upon the future landscape, where changes are likely to be and the challenges that sit ahead. This set the underlying tone for the conference, with many papers focusing on technology, behavioural science, patient engagement, data analytics, and collaborative approaches to optimising and enhancing insights.

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