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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Vicki Newlove
  • November 23, 2020
  • Articles

3 innovations booming during COVID and how to adopt them successfully

3 innovations booming during COVID and how to adopt them successfully

Vicki Newlove explores research into digital change during COVID-19 to find out what business questions pharma needs to address to succeed with innovations. Published in pharmaphorum Deep Dive, October 2020

Pharma companies are facing a confusing and uncertain future, and no one can say how the industry might look in a year’s time, or what the balance of digital and physical working might be. Even those companies that responded well to the pandemic and quickly embraced digital can’t know how long restrictions will last, and many are still revising their strategies and figuring out how best to position their digital offerings.

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How we helped our client to evaluate early biosimilar user experience

How we helped our client to evaluate early biosimilar user experience

Our client wanted to evaluate early user experience for physicians and patients across Europe of a newly launched biosimilar in an autoimmune disease. The results were needed to better understand drivers and barriers of prescribing/using biosimilars (vs. biologics) and suitable patient types to develop more targeted communication material.

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  • Posted by Liza Pliss
  • August 11, 2020
  • Guides

A guide to UX research

A guide to UX research

Download our guide in which we explain the three phases of UX MRX, our approach to UX MRX and 10 top tips for conducting UX MRX.

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Oncology experience & expertise

Oncology experience & expertise

Did you know 20% of our business is in Oncology?

We have put together a complimentary infographic displaying our experience and expertise in delivering global market research insights in Oncology, with links to a range of resources. 

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  • Posted by Liza Pliss
  • July 24, 2020
  • Videos

UX/ Experience design research

Director and UX expert Liza Pliss discusses our approach to user experience research and shares an example of a project where using design thinking led to an agile approach focused on iteration.

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