PMRC New Jersey round up 2019
Earlier this month, Director, Head of New York office, Liza Pliss and Associate Director, Emily Hoffman attended the Pharmaceutical Market Research Conference in Newark, New Jersey.
Liza Pliss and Cornelia Fuller, US Lead at Sanofi also co-presented the paper, ‘Optimizing your Digital Assets with UX Research.’ In this presentation, they discussed the topic of User Experience (sometimes referred to as UX) and Usability specifically as they relate to digital assets (such as websites, apps, and other digital tools). They covered what UX is, why it is important, and walked through a case study, focusing on a specific UX tool that was used to help design a website.
How we helped track and evaluate conference performance over time across multiple international events
Our client planned to have a significant presence at key global conferences over the course of a year. Find out how we effectively monitored perceptions of their brand across different regions over time.
Our client was developing a portfolio for the treatment of a chronic neurodegenerative disease and planned to have a significant presence at key neuroscience conferences over the coming year. With conferences being a considerable investment, they wanted to understand how various aspects of their presence and presentations n(vs competitors) at each event impacted their target.
Top tips for conducting effective conference research
Plan ahead, frame the future, and track performance across meetings. John Branston lists his top ten recommendations for conducting effective conference research.
Medical conferences represent a considerable investment in terms of time and resources. With such scrutiny on spending, it is important to know what aspect of conference ‘worked’ and what did not. Conducting conference research is invaluable for evaluating the success of marketing and communications activity at industry events. With our proprietary evaluation tool, Conference Live, we have conducted numerous research projects amongst physicians attending many types of medical conferences, from small symposia to large three-day events. My tips for conducting effective conference research are gleaned from that experience.
PMRC Europe round-up 2018
Earlier this month Director Paula Coyle and Associate Director An-hwa Lee attended the European Pharmaceutical Market Research Conference in Basel, Switzerland.
The event was well-received thanks to an agenda that included many thought-provoking sessions that addressed key industry issues and allowed attendees to enhance their knowledge. On day one of the conference An-hwa presented the paper ‘How to capture rare disease ‘moments-of-truth’ using online communities’ which demonstrated how, with careful set-up and management, online communities can be excellent methods for attaining an in-depth, meaningful understanding of patients with rare diseases. The session was well attended and received positive feedback from delegates.
Pharma Market Research Conference Europe
11-12 October 2018, Basel, Switzerland
We are delighted to be attending this year’s Pharma Market Research Conference in Basel, Switzerland in October. Representing Research Partnership will be Director Paula Coyle and Associate Director An-hwa Lee.
At the exhibition Paula and An-hwa will be on hand to talk about RP Informs, our range of free, customisable tutorials specifically designed to help improve your understanding of the issues affecting healthcare market research. Stop by to find out how you or your team could benefit from a complimentary market research training session.