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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Pei Li Teh & An-hwa Lee
  • July 13, 2020
  • Webinars

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Tuesday 4th August 2020 16:00SGT/16:00CST/17:00JST

Register now for our next live webinar in which digital research experts Pei Li Teh and An-hwa Lee will outline some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle. From market assessment and understanding through to launching your brand and beyond. In particular, they will focus on qualitative digital methods and discuss a range of tools from online communities and bulletin boards, virtual IDIs and groups, backroom brainstorms, WeChat and our proprietary mobile techniques Rx Potential, Rx Rationale and iComply. They will also explore digital ethnography methods and platforms that are not only immersive and bring insights to life, but provide an additional depth of understanding.

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How we supported forecasting for a new vaccine by identifying the optimal pricing strategy

How we supported forecasting for a new vaccine by identifying the optimal pricing strategy

Our client was looking to identify the price point that would maximise revenue from their new vaccine across 8 emerging markets in Latin America and Asia Pacific, as well as establish long-term projections for their forecasting model. In parallel, they needed to ensure widespread and rapid market penetration of the vaccine, taking into account factors such as consumer socio-economic group, age and household composition.
 

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Client Testimonial “Research Partnership is one of the best agencies working in China & Emerging Markets..."

“Research Partnership is one of the best agencies working in China & Emerging Markets. The project team was simply brilliant and very responsive to all client needs. They helped me to manage almost 15 countries and did an extremely wonderful job. Additionally, a fantastic support and co-ordination of the Scientific Publication we are aiming for. Simply the best!”

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  • Posted by Marc Yates
  • March 12, 2020
  • Guides

Real-world evidence

Real-world evidence

A guide to conducting market research for scientific publication

Publishing market research in a peer-reviewed journal transforms the study's findings from real world data into real world evidence, which potentially has a much greater impact. But what are the challenges for conducting market research projects intended for publication in a peer-reviwed journal? 

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  • Posted by Paul Reed
  • February 24, 2020
  • Videos

Conducting research in Latin America

Paul Reed explores the opportunities in this exciting region, which has diverse and unique healthcare systems, an ageing and declining population, and a rise in the popularity of digital communication channels, especially WhatsApp. 

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