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  • Posted by Julie Denny
  • September 3, 2012
  • News

Announcing a new strategic market access consultancy

Announcing a new strategic market access consultancy

The Research Partnership is today launching a new market access consultancy called "The Access Partnership" which will provide services to the pharmaceutical, biotech and medtech industries.

The Access Partnership will work with manufacturers to help them develop the value strategy for their technologies, including pricing, market access and payer engagement, in order to achieve commercial success for their innovations. The company’s global headquarters are based in London, UK, with other offices in the US and Singapore.The company has also made two senior appointments. Rob White joins as Global Director of Market Access and Dr Shrinivas Rao Mukku joins as Global Director of Pricing and Reimbursement.Rob White (shown above) has over 20 years experience within the pharma industry at Sanofi Aventis and MSD leading on a number of roles including delivering market access strategies and tools to support brands in key areas such as diabetes, HIV, oncology, cardiovascular as well as the device space. Rob has developed an extensive payer network which he has used to help clients deliver relevant payer value propositions and support segmentation across the EU and US markets. Rob has also delivered training for pharma KAM teams and supported teams with contract negotiations and the development of business cases to drive brand market access.Shrinivas Rao Mukku has 18 years of research management, training and consultancy experience in Europe and South East Asia. In…

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