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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Marc Yates
  • November 24, 2020
  • Videos

Meet the Emerging Markets team

In this short video our dedicated team of emerging market experts highlight how we can help you maximise your competitive advantage in the markets offering the best opportunities for growth.

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  • Posted by Paul Reed
  • November 23, 2020
  • Articles

Facial analysis in emerging markets

Facial analysis in emerging markets

One of the latest innovations in market research is facial and emotional analysis using artificial intelligence. This technology employs recognition software to detect emotional insights from facial expressions, which can enhance research by delving further into respondents’ reactions to healthcare communications or other stimuli. Complementary tools can be used to elicit additional meaning from tone of voice, through to laughter and anger.

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  • Posted by Vicki Newlove
  • November 23, 2020
  • Articles

3 innovations booming during COVID and how to adopt them successfully

3 innovations booming during COVID and how to adopt them successfully

Vicki Newlove explores research into digital change during COVID-19 to find out what business questions pharma needs to address to succeed with innovations. Published in pharmaphorum Deep Dive, October 2020

Pharma companies are facing a confusing and uncertain future, and no one can say how the industry might look in a year’s time, or what the balance of digital and physical working might be. Even those companies that responded well to the pandemic and quickly embraced digital can’t know how long restrictions will last, and many are still revising their strategies and figuring out how best to position their digital offerings.

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  • Posted by Rachel Howard
  • October 22, 2020
  • Articles

WeChat study: Living with HIV in China

WeChat study: Living with HIV in China

As a company, Research Partnership has been exploring new digital market research methodologies as a way to capture deeper insights. In a previous article, I investigated how WhatsApp can be used as a quick, exploratory, multimedia messaging platform for market research in LATAM due to its ubiquity in the region. Subsequently, we wanted to see whether WeChat could be used in a similar way in China, given its dominance across the country.

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  • Posted by Pei Li Teh & An-hwa Lee
  • September 8, 2020
  • Webinars

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.  

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