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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Pei Li Teh & An-hwa Lee
  • September 8, 2020
  • Webinars

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.  

read more »

  • Posted by Pei Li Teh & An-hwa Lee
  • August 4, 2020
  • Webinars

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Our experts explore some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle.

Watch this webcast in which digital research experts Pei Li Teh and An-hwa Lee outline some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle. From market assessment and understanding through to launching your brand and beyond. In particular, they focus on qualitative digital methods and discuss a range of tools from online communities and bulletin boards, virtual IDIs and groups, backroom brainstorms, WeChat and our proprietary mobile techniques Rx Potential, Rx Rationale and iComply. They also explore digital ethnography methods and platforms that are not only immersive and bring insights to life, but provide an additional depth of understanding.

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  • Posted by Liza Pliss, Will Simpson and Emilie Braund
  • June 26, 2020
  • Webinars

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.  

read more »

  • Posted by Harrison Gaiger
  • May 4, 2020
  • Webinars

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Our experts explore some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle.

Download our latest webcast in which digital research experts An-hwa Lee and Claire Fradet Aubignat will outline some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle. From market assessment and understanding through to launching your brand and beyond. In particular, they will focus on qualitative digital methods and discuss a range of tools from online communities and bulletin boards, virtual IDIs and groups, backroom brainstorms, WhatsApp and our proprietary mobile techniques Rx Potential, Rx Rationale and iComply. They will be joined by ethnography specialist, Mandira Kar, who will explore digital ethnography methods and platforms that are not only immersive and bring insights to life, but provide an additional depth of understanding.

read more »