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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Liza Pliss, Will Simpson and Emilie Braund
  • June 26, 2020
  • Webinars

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.  

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  • Posted by Harrison Gaiger
  • May 4, 2020
  • Webinars

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Digital #MRX: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Our experts explore some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle.

Download our latest webcast in which digital research experts An-hwa Lee and Claire Fradet Aubignat will outline some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle. From market assessment and understanding through to launching your brand and beyond. In particular, they will focus on qualitative digital methods and discuss a range of tools from online communities and bulletin boards, virtual IDIs and groups, backroom brainstorms, WhatsApp and our proprietary mobile techniques Rx Potential, Rx Rationale and iComply. They will be joined by ethnography specialist, Mandira Kar, who will explore digital ethnography methods and platforms that are not only immersive and bring insights to life, but provide an additional depth of understanding.

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  • Posted by Paul Reed
  • September 10, 2019
  • Articles

The digital patient

The digital patient

Comparing usage and attitudes in mature and emerging markets

We may talk about always putting the patient at the heart of healthcare, but in some less established world markets, is this feasible? The rise of chronic diseases in some regions, combined with an ageing and growing population, is putting unbearable pressure on health-care systems already at capacity. 

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Like, Like, Like: How pharmaceutical companies can harness the power of social media insights

Like, Like, Like: How pharmaceutical companies can harness the power of social media insights

Given the colossal amount of personal and professional information that we share online, social media channels such as Facebook and Twitter are fast becoming treasure troves of big data. As the popularity and diversity of platforms increases, so too does their utility for healthcare market research. Combined with the continuous stream of user-generated content, advances in research technology now allow marketers to tap into social media data to understand more about the healthcare landscape.

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A common reality: How augmented reality is transforming the future of pharmaceutical marketing

A common reality: How augmented reality is transforming the future of pharmaceutical marketing

In the second installment of a three-part series exploring virtual and augmented reality, Harrison Gaiger explores the ways in which AR is transforming the future of pharmaceutical marketing.

In a previous article I explored the growing role that Virtual Reality (VR) is playing in the healthcare industry, including its use as a marketing tool for pharmaceutical companies, and questioned what the future of VR may look like in a world where technological advancements are being made every day. It seemed clear to me that while VR is still in the early stages of medical application, it’s already making a huge impact on the healthcare industry and that, regardless of its infancy, VR technology is most likely here to stay. Because of this I concluded by saying that tech-savvy pharmaceutical marketers should consider adding it to their future strategies as an invaluable means for engaging with customers. In the second instalment of this three-part series, I look at the ways in which Augmented Reality (AR) is transforming the future of pharmaceutical marketing.

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