The Studio welcomes Raphael Saleem as Presentation Designer
Research Partnership is pleased to welcome Raphael Saleem to The Studio, the company’s in-house creative services team
Research Partnership is pleased to welcome Raphael Saleem to The Studio, the company’s in-house creative services team specialising in the production of high quality visual multi-media including illustration, graphic design, infographics, 3D, film and animation. He joins The Studio as Presentation Designer with particular responsibility for PowerPoint outputs.
Raphael has built up over five years’ experience in design and data visualisation since studying Creative Communications at university in Copenhagen, Denmark. He has a wealth of knowledge and expertise across various media including photography, graphic design and videography; and has a worked in a range of industries including fashion and advertising.
Research Partnership attends the Pharma Market Research Conference 2016 in Berlin
On 20 – 21 October 2016, Research Partnership attended and exhibited at the Pharma Market Research Conference in Berlin, Germany.
The conference was very well attended, with around 100 delegates participating over the course of the two days.
Pharma Market Research Conference Berlin, Germany
20 – 21 October 2016
We are delighted to be attending this year’s Pharma Market Research Conference in Berlin, Germany. With more than 100 people attending in 2015, and even more expected to attend this year, the 2016 Berlin Conference is on track to be even better.
The Art of Storytelling in Pharma Market Research
Published in PBIRG Perspective, May 2016, vol. 18 No.1, By Julie Denny, Marketing Director
Storytelling – it’s the (not so) new buzzword in pharma market research. But why are we paying more attention to it now as a way of enhancing our service offering? There are probably a number of factors driving its adoption amongst research agencies, some specific to the pharmaceutical industry and some common to all businesses.
Firstly, we are suffering from information overload. And let’s face it, the complexity of information, data and statistics in a typical market research report are not easy toremember. Our brains are naturally wired to respond to a narrative, which helps us make sense of the facts. By building a story around the information, our audiencefinds it easier to understand what the research is trying to tell them, withoutwading through the entire report.
Storytelling in healthcare market research
Within the pharmaceutical industry, there is an increasing need for market research teams to share the insights with their key internal stakeholders, from marketing and brand managers to sales reps and senior management. These audiences don’t have the time to review long Powerpoint presentations created by the market research agency. They demand short, engaging outputs which tell the insight story. In this video Marketing Director Julie Denny explores how the art of storytelling can be applied to healthcare market research and outlines some of the data visualisation tools which Research Partnership employs to present the story which clients can share with their key stakeholders.