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How we used Conference Live at a series of large and small-scale congresses to measure shifts in customer perceptions over time

How we used Conference Live at a series of large and small-scale congresses to measure shifts in customer perceptions over time

Our client planned to have a significant presence at a variety of medical congresses r in both the US and EU. Find out how we effectively measured their performance across a range of KPIs

Our client planned to have a significant presence at a variety of large and small-scale medical congresses in both the US and EU in support of their portfolio of products for a range of degenerative neurological conditions. To understand how their presence had been received, they wanted to collect feedback and explore any shifts in perceptions toward their products and measure their performance across a range of scientific engagement and customer experience KPIs.

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