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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Vicki Newlove
  • November 23, 2020
  • Articles

3 innovations booming during COVID and how to adopt them successfully

3 innovations booming during COVID and how to adopt them successfully

Vicki Newlove explores research into digital change during COVID-19 to find out what business questions pharma needs to address to succeed with innovations. Published in pharmaphorum Deep Dive, October 2020

Pharma companies are facing a confusing and uncertain future, and no one can say how the industry might look in a year’s time, or what the balance of digital and physical working might be. Even those companies that responded well to the pandemic and quickly embraced digital can’t know how long restrictions will last, and many are still revising their strategies and figuring out how best to position their digital offerings.

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  • Posted by Rachel Howard & Parisa Valadan
  • February 27, 2020
  • Webinars

WeChat in China: How pharma and market researchers can utilise this emerging digital platform

WeChat in China: How pharma and market researchers can utilise this emerging digital platform

WeChat is the number one mobile communication platform in China. It has a monthly user base of over 1 billion people and now offers a whole host of features including WeChat pay, mini-programs, social networking and games. In today’s fiercely competitive marketplace, it is critical to keep up with global trends in digital communications. In our last webinar, we looked at the rise of WhatsApp in Latin America. Now we ask, can the WeChat platform be leveraged in China in a similar way, as both a means of collecting insights and ultimately, engaging customers?

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  • Posted by Paul Reed & Rachel Howard
  • November 1, 2019
  • Webinars

Communication trends in Latin America: How pharma can utilise new and emerging digital platforms

Communication trends in Latin America: How pharma can utilise new and emerging digital platforms

Smartphones and digital technology have revolutionised the way we communicate with one another. Latin America, like other parts of the world, has been swift to embrace new and emerging digital applications, in particular WhatsApp, which has become an ubiquitous tool for people in both their personal lives and in business. As digital communication channels increase in popularity, it is important for the pharmaceutical industry to keep in step. Understanding how to leverage platforms like WhatsApp as both a means of generating customer insight and as a stakeholder engagement tool, will help pharma companies to have impact in this exciting and ever-changing region.

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  • Posted by Pei Li Teh & Colin Tan
  • October 1, 2019
  • Webinars

Webcast: Portfolio analysis - Choosing your communication strategy

Webcast: Portfolio analysis - Choosing your communication strategy

Portfolio Analysis and Optimization concentrates on determining the impact that multiple assets have within therapeutic categories, and how the marketing of these assets impacts on overall strategy. This is an important tool for pharmaceutical companies in today’s market. As they simultaneously develop multiple products that can become extremely costly, portfolio management to improve decision-making can have a significant impact on the bottom line. At its very core, it is about selecting how to allocate resources and marketing efforts across multiple assets. 

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