Request a Proposal
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Pei Li Teh and Colin Tan
  • August 23, 2019
  • Webinars

Live webinar from Singapore: Portfolio analysis - Choosing your communication strategy

Live webinar from Singapore: Portfolio analysis - Choosing your communication strategy

Tuesday 1st October 2019 16:00 SGT / 16:00 CST / 17:00 JST

Portfolio Analysis and Optimization concentrates on determining the impact that multiple assets have within therapeutic categories, and how the marketing of these assets impacts on overall strategy. This is an important tool for pharmaceutical companies in today’s market. As they simultaneously develop multiple products that can become extremely costly, portfolio management to improve decision-making can have a significant impact on the bottom line. At its very core, it is about selecting how to allocate resources and marketing efforts across multiple assets. 
 
 

read more »