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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Marc Yates & An-hwa Lee
  • November 20, 2020
  • Webinars

China: How pharma can maximise success in this rapidly changing emerging market

China: How pharma can maximise success in this rapidly changing emerging market

Watch this webcast in which our emerging market experts provide an overview of the healthcare environment in China, key opportunities for pharma and discuss case studies which showcase how to implement an effective marketing strategy in this rapidly changing market. 

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  • Posted by Rachel Howard
  • October 22, 2020
  • Articles

WeChat study: Living with HIV in China

WeChat study: Living with HIV in China

As a company, Research Partnership has been exploring new digital market research methodologies as a way to capture deeper insights. In a previous article, I investigated how WhatsApp can be used as a quick, exploratory, multimedia messaging platform for market research in LATAM due to its ubiquity in the region. Subsequently, we wanted to see whether WeChat could be used in a similar way in China, given its dominance across the country.

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How we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China

How we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China

Our client’s vaccine to protect against a condition prevalent in older adults had recently launched and secondary research was required to enable them to understand more about their target healthcare consumer and attitudes to health, well-being and vaccination. They needed to build a complete picture of how consumers are influenced, such as whether they are more influenced by HCP advice or online forums and social media. Furthermore they needed to develop an understanding for other out-of-pocket (OOP) competitor vaccines and what the future healthcare initiatives mean for vaccination in general.
 

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Client Testimonial “Research Partnership is one of the best agencies working in China & Emerging Markets..."

“Research Partnership is one of the best agencies working in China & Emerging Markets. The project team was simply brilliant and very responsive to all client needs. They helped me to manage almost 15 countries and did an extremely wonderful job. Additionally, a fantastic support and co-ordination of the Scientific Publication we are aiming for. Simply the best!”

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How we conducted rare disease patient research during the COVID-19 lockdown in China

How we conducted rare disease patient research during the COVID-19 lockdown in China

Our client needed to conduct a small number of qualitative interviews in China with patients diagnosed with a rare condition which affects children and young adults. The results of the survey were time critical as they were needed to inform a protocol being published in 30 working days. We faced two key challenges, firstly to find, screen and recruit diagnosed patients with a prevalence of 0.9 per 100,000 and secondly to achieve this during the restrictions of the COVID-19 lockdown in 2020.
 

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