Procedure Immersion: How we unlocked hidden insights using a visual roadmap to simulate the OR experience
Often the precision behind the use of a device during a procedure is lost when Surgeons speak to laymen, even skilled medical moderators.
The client challenged us to find a way to bring more precision into the discussion, and to ensure that all the procedural steps were mapped
How we supported the integration of a new specialty pharmacy product into physician offices
Our client was launching a novel device and needed to understand the potential drivers and barriers to practice integration. The client requested a detailed journey map, identifying areas of challenge or gaps from different clinical, as well as administrative and purchasing perspectives
How research with Med-Surge nurses drove the development of a new nurse call system
Our client needed to understand the drivers and barriers for a new nurse call system in hospitals in Colombia that were using a specific competitor.
How interactive workshops supported the development of an automated compounding system
Our client was developing a new to market automated compounding system for the TPN market.Some of the features were extremely costly and the client wanted to ensure that they were truly meeting a need instead of a “nice to have”.Research was therefore required to assess at minimum what customers needed vs. what they desired and the price point they would be willing to pay.
How published research underpinned a cancer therapy awareness campaign
Our client markets a product for Oral Mucositis (OM) - a side effect of cancer treatment -and wanted to better understand the disease and treatment challenges faced by both patients and physicians across Asia. In addition, our client also wanted to establish KOLs to advocate for the management of OM by raising the overall disease awareness, understanding and provision of better support for the wider healthcare community. In order to achieve this our client intended to submit the research for publication in a leading medical journal.