Request a Proposal
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Karen Swords
  • August 30, 2013
  • Webinars

Demand calibration: What's inside the black box?

Demand calibration: What's inside the black box?

The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been reached.

Watch this webinar to discover how, by utilising a specialised quantitative solution, pharma market researchers can get a truer picture of likely product uptake and develop an in-depth understanding of the factors that will impact on potential demand. With the use of various case studies, we will demonstrate our rational and transparent approach to demand calibration which avoids simplistic rules of thumb and reliance on potentially misleading historical analogues. In addition, we will show you how the approach can be applied in market research studies in order to determine future demand for both existing and new products.

read more »