Janssen & Research Partnership win prestigious BHBIA Best Business Impact award
We are delighted to announce that Janssen and Research Partnership have won the BOBI (Best of Business Intelligence) Award in the Best Business Impact category at the BHBIA annual conference in London for our collaborative market research and consultancy work.
Research Partnership wins Best Business Award
Research Partnership is delighted to have won a Best Business Award for “Best small to medium size business”.
The company has been recognised for its successful ability to expand into new markets and for establishing new business solutions. Commenting on the award, the chairman of judges said: “Research Partnership has grown to be one of the largest healthcare market research companies with offices around the world as it has kept one step ahead by constant expansion into new territories. It has also invested significantly in mobile technology solutions to develop new tools, such as Rx Rationale and Conference Live, in order to provide pharmaceutical company clients with new and improved ways of gaining insights. Many congratulations to Research Partnership for achieving highly impressive growth and pioneering new advances.”
An Award-Winning Conference
The Research Partnership had a very successful EphMRA Conference in Paris this year.
We are proud to announce that our Director John Branston and co-presenter Martin Lange of Merck Serono were awarded the prestigious Jack Hayhurst Award for Best Paper for "Rx Rationale: Physician Research via an iPhone App".John and Martin’s paper explored the potential of using smartphone Apps as a platform for collecting detailed qualitative insights into physicians' decision rationale at the moment of prescription. Current statistics around mobile technology reveal that many physicians are now using iPhone, iPads and other mobile devices to assist them in their daily practices. Merck Serono and The Research Partnership’s paper used the findings from a study using mobile research technology in order to demonstrate how this methodology gives access to individual physicians’ thinking at the exact point when the decision to prescribe a brand is taken.Delegates rated the paper highest out of all the papers given at the conference in Paris this year.Commenting on receiving the award, Director John Branston said, “Digital and mobile research techniques have become a strong interest of mine and I was delighted to be able to work with Merck Serono on a project which would explore the benefits and challenges of mobile research in a real-life marketing context. We found…